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The 2017 Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel has been awarded to Richard H. Thaler of the University of Chicago "for his contributions to behavioral economics." Thal...
The Nobel Prize:A 'Heritage-based' Brand-oriented Network
Nobel Prize Heritage Brand Brand Network Networked Brand Brand Within A Network Brand Orientation
2015/4/29
Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.
Methodology — The Nobel Prize ...