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Innovativeness in food small business: What is its relationship with marketing?
traditional food products innovation marketing management capabilities linear regression model
2014/2/27
Small businesses often do not have a sufficient capacity to put the appropriate R&D activities into action. Nevertheless, they are able to be innovative towards their products, processes, distribution...
Efficiency of date marketing system in Sistan & Bluchestan of Iran; a marketing margin approach
date marketing margin wholesale retailing exporter
2014/4/2
As Sistan and Blouchistan province is one of the most important date producers in Iran, an attempt is made to estimate the economic function of factors affecting the date marketing margin in the provi...
A Study on the Determination of the Marketing Margin and Manufacturing Cost of Tulum Cheese in Erzincan City
Marketing Margin Manufacturing Cost of Tulum Cheese Erzincan City
2009/1/14
In this study, the marketing margin and production cost of 1 kg tulum cheese in Erzincan city were calculated. The data necessary for the study were obtained from a questionnaire filled in by 17 tulum...
Analysis of the Marketing Structure of the Dairy Industry in the Trakya Region and the Determination of Emerging Issues with Multidimensional Scaling
Milk milk processors dairy industry marketing multidimensional scaling
2009/1/13
The purpose of this paper is to examine the marketing structure of milk processors, factors influencing production and problems faced by firms following recent economic conditions in the Trakya region...
Measuring the Marketing Performances of State Nurseries in Turkey：Examples of Eastern Anatolia and Black Sea Region Nurseries
Marketing Performance Performance Performance Measurement State Nurseries
2009/1/13
Today, any enterprise has to consider marketing as important as production. Production and marketing are 2 complementary activities in enterprises. An increase in marketing effectiveness is achieved t...
Cotton Producers' Use of Selected Marketing Strategies
Cotton Producers Selected Marketing Strategies
2008/12/15
Few cotton (Gossypium hirsutum L.) producers use futures and options to price their crop despite significant efforts to educate farmers about risk management tools. The purpose of this study is (i) to...
Cooperation tendencies and alternative milk marketing channels of dairy producers in Turkey: A case of Menemen
milk production milk marketing cooperative organization
2014/3/10
The aims of this study are to determine the cooperation of milk producers and to analyze the milk marketing structure in Menemen-Izmir, West Turkey. According to the results of this study, 70% of the ...
Application of communication channels by marketing addressing of customers in gastronomy
communication policy gastronomy information channel
2014/3/10
Social and habitual changes of guests and a more difficult competitive situation are forcing the gastronomy industry to change. As one necessary reaction, restaurant operators need to apply a more spe...