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Interpreting Metaphor of Modality in Advertising English
Advertising English Systemic-functional linguistics Modality Modality system Metaphor of modality Pragmatic function
2010/3/5
Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality sys...
Conceptual Metaphor, Language, Literature and Pedagogy
English Language Teaching Pedagogy Conceptual Metaphor
2009/3/4
Conceptual metaphor as a means of understanding and explaining language use is by now well established. However it has made little impact in language pedagogy, nor does it figure prominently in standa...
Proposition 203: A Critical Metaphor Analysis
Metaphor Analysis rhetorical Proposition 203
2008/9/16
This project draws on Lakoff and Johnson’s (1980) work with metaphor analysis to uncover the rhetorical strategies applied by supporters of the English for the Children organization during the 2000 Ar...