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Pricing Models in Marketing Research
Market Research Price Revenue Gabor-Granger Technique Van Westendorp Price Sensitivity Discrete Choice Modeling
2013/1/28
Pricing a product is one of the most important decisions an organization can make. Marketing research has developed several different approaches to price optimization. They include direct methods such...
TechnologicalTools to support Online Marketing: SEGITTUR’s Role
TechnologicalTools support Online Marketing SEGITTUR’s Role
2010/9/25
The purpose of this article is to present the latest technological toolswhich SEGITTUR, Spain’s State Company for the Management of Tourism Innovation and Technology, has developed in recent years to ...
Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda
Marketing Branding Reputation Management
2009/12/8
Blogs appear to be gaining momentum as a marketing tool which can be used by organisations for such strategies and processes as branding, managing reputation, developing customer trust and loyalty, ni...
Computer Associationes Increases Channel Empowerment with Enhanced Training, Marketing Support and Segmentation
IT management
2007/4/24
CA WORLD, LAS VEGAS, April 23, 2007 – CA (NYSE:CA) today announced across-the-board enhancements of its industry-leading channel empowerment programs. These enhancements will make it easier for resell...