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A Study of the Production Structure and Marketing Strategies of the Weaving Industry in the Kiryu Textile Production Area
Motobata cooperate weaving factory
2009/3/12
The purpose of this paper is to clarify the production structure and marketing strategies of the weaving industry in the Kiryu textile production area in Gunma, central Japan. This study investigates ...
A Research on the Effect of Different Marketing Strategies on the Workload of Knitting Machines and Unit Costs
knitting company marketing strategy work sampling workflow types cost evaluation.
2009/2/19
Marketing strategies have a direct effect on the target mass, production programs, production types, and consequently on the dispersion percentages of workflow types of machines. Establisment of workf...
The Use of Marketing Communications in the Clothing Industry in Slovenia
fashion clothing industry fashion clothes fashion marketing
2009/2/13
This article presents the role of marketing communication research in the clothing industry in Slovenia. The aim of our research was to show how these clothing and textile companies use a marketing co...
Marketing Strategies in the Single European Market and the Global Market of Textile and Clothing Products
textiles clothing marketing strategies European Single Market global market
2009/2/6
The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the com...