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This paper proposes a new conceptualization of Hirschman!ˉs (1970) exit and voice theory in the light of discussions about rising consumer power on the Internet. Exit and voice, in this context, are d...
Consumer Exit, Voice, and ‘Power’ on the Internet
Consumer Exit Voice ‘Power’ on the Internet
2011/6/9
This paper proposes a new conceptualization of Hirschman’s (1970) exit and voice theory in the
light of discussions about rising consumer power on the Internet. Exit and voice, in this context,
are ...