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Personal Values and Social Marketing: Some Research Suggestions
Personal Values Social Marketing Research Suggestions
2011/6/9
Personal values, as motivational constructs, are likely to influence the types of social
behaviours in which people engage. However, most of the research examining the
relationship between personal ...
Helping Adolescents Achieve Positive Mental Health: Implications for Social Marketing
Adolescents Achieve Positive Mental Health Social Marketing
2010/1/15
This study sought to explore barriers to achieving positive mental health in adolescence from the perspectives of adolescents and their carers. In-depth interviews with male and female adolescents age...