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西北大学汉译英课件 Translation of Advertisements。
西北大学汉译英课件 Translation of Advertisements。
Teaching of Critical Analysis of Drug Advertisements to Medical Students
Critical appraisal Drug advertisements WHO criteria
2015/7/21
Background: Medical practitioners utilize drug promotional materials from pharmaceutical companies as a major source of information especially in developing countries. These promotional materials can ...
Prominent Job Advertisements,Group Learning and Wage Dispersion
Wages Job Offer Job Search Advertising
2015/4/27
A model is presented in which people base their labor search strategy on the average wage and the average unemployment duration of people who belong to their peer group. It is shown that, if the distr...
Trophy Children Don’t Smile: Fashion Advertisements For Designer Children’s Clothing In Cookie Magazine
advertising facial expression fashion sex role interpersonal communication
2014/10/17
This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers. The ads include seven designer clothing brands: Rocawear, Baby Phat, Ralph Lauren, Dies...
Education,Postgraduate Training,Board Certification,and Experience Requirements in Advertisements for Clinical Faculty Positions
pharmacy manpower faculty shortage faculty career
2018/5/22
Objectives. To compare requirements for pharmacy practice faculty positions in advertisements from 2002 through 2006 to those reported from 1990 through 1994.
Methods. Positions advertised from Janua...
A Content Analysis of Australian IS Early Career Job Advertisements
Content Analysis Australian Career Job Advertisements
2009/12/9
The purpose of this paper is to develop an understanding of the knowledge, skills and competencies demanded of early career information systems graduates in Australia. Job advertisements from 2006 wer...
Emotional Appeal and Incentive Offering in Banner Advertisements
Emotional Appeal Incentive Offering Banner Advertisements
2009/12/2
This study proposes a contingency framework on the role of emotions and incentives in affecting banner ads effectiveness. More specifically, how emotional appeals affect banner ad click-through rates ...
Ethics and Integrity: What Australian Organizations Seek and Offer in Recruitment Advertisements
Ethics and Integrity Australian Organizations Recruitment Advertisements
2009/9/30
Despite widespread agreement surrounding the importance of ethical standards, little agreement exists as to how organizations should proceed. While some authors suggest that organizations are responsi...
What do job advertisements reveal about HRD practitioners in New Zealand?
job advertisements HRD practitioners New Zealand
2009/9/23
There is a paucity of research in the area of Human Resource Development(HRD)in New Zealand
(Kerr,1994;Elkin&Inkson,1995).Too often HRD is given minimalattention in Human Resource
Management(HRM) su...
Addressing the Consumer in Standardised Advertisements:Linguistic Cues in French and Finnish Technology Products’Advertising Texts
theory of enunciation advertising text standardisation linguistic strategies France Finland
2009/8/20
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of t...
The study investigated EFL students’ ability to comprehend and analyze advertisements and
identify their stylistic features. Results of a test with sixty six EFL college students showed
lexical and ...
Symbolic Annihilation or Alternative Femininity? The (Linguistic) Portrayal of Women in Selected Polish Advertisements
Advertisement gender femininity Critical Discourse Analysis
2009/8/5
The year 1989 marks the beginning of sweeping political, economic and social changes in Poland. Since that time an expansion of women into top professional positions can be observed. Data from the las...
The Use of Personal Pronouns in Advertisements and Its Implications
Personal Pronouns Advertisements Implications
2014/6/16
This research examines the use of personal pronouns in advertising language from major US news magazines from the viewpoint of social context. Studies in the past have tended to concentrate primarily ...