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Robust Enforcement Should Complement Voluntary Regulation
Governance Compliance Business and Government Relations
2015/5/12
Spurred by the anti-regulation movement that started in the 1970s, voluntary self-regulation programs have emerged in many regulatory agencies, seeking to increase cooperation between government and i...
Joint Decision of Pricing and Cross-Ruff Coupon Value under Substitute (Complement) Demand
Cross-Ruff Coupon Carrier Brand Target Brand Pricing
2013/2/19
This paper focuses on the optimal decisions of pricing and cross-ruff coupon face value for two linked brands products. We develop the profit maximization models for two kinds of coupons: in-pack cros...