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IMPACTS OF ASYMMETRIC DECISION POLICIES AND CONSUMER BEHAVIOR ON SUPPLY CHAIN COORDINATION UNDER CONSUMER RETURNS
ASYMMETRIC DECISION POLICIES CONSUMER BEHAVIOR SUPPLY CHAIN COORDINATION CONSUMER RETURNS
2014/10/22
Within this thesis we investigate the effect of asymmetric agent decision making on the coordination of a two echelon supply chain facing consumer returns. On the basis of the classical newsvendor set...
Consumer behavior at the Slovak dairy market
dairy trends consumer behavior marketing research
2014/3/20
The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The numbe...