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Longevity of Websites and Interactive Advertising Communication
Websites and Interactive Advertising Communication
2009/12/2
This study traces survival of advertising-related Web sites for a five-year period from 1997-2002. Client organizations had the best survival rate, about 70%, while less than 50% of advertising agency...
The Adoption of Persuasive Internet Communication in Advertising and Public Relations Curricula
Persuasive Internet Communication Advertising Public Relations Curricula
2009/12/2
The purpose of this study was to investigate the diffusion of Internet communication into the curricula of advertising and public relations programs. While the establishment of any new medium is a pro...
The School of Communication and The Arts at Marist College
Art History 美术史 Communication 通讯 Fashion 时装 Music 音乐
2007/12/21
The School of Communication and The Arts at Marist College offers excellent programs in Art & Art History, Communication, Fashion and Music. Students receive grounding in the liberal arts through the ...
Association for Communication and Advertising
Association for Communication and Advertising advertising 广告业 marketing 行销
2007/12/26
Their organisation represents 93 companies active in advertising and its associated industries. These companies employ over 3 000 professionals in our field and account for almost 100% of the creative...
Institute Advertising Communication Training（IACT）
Institute Advertising Communication Training Advertising Agent 广告经理人 advertising agency 广告商 advertising 广告业
2007/12/18
Institute Advertising Communication Training (IACT) initially started as a Joint Education Committee of the Malaysian Advertisers’ Association (MAA) and the Association of Accredited Advertising Agent...