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Online Advertising:Heterogeneity and Conflation in Market Design
Online Advertising Heterogeneity Conflation Market Design
2015/7/21
The past decade has seen the explosive emergence of online advertising as a major source of revenue for Internet publishers. Analyses of this phenomenon are mostly conducted in the sway of Google’s hu...
Adverse Selection and Auction Design for Internet Display Advertising
Display Advertising Adverse Selection Auction Design
2015/7/21
We model an online display advertising environment with brand advertisers and betterinformed performance advertisers, and seek an auction mechanism that is strategy-proof, anonymous and insulates bran...
The Department of Art and Design at the University of Chester
Graphic Design 平面设计 Photography 投影 Fine Art 美术 Advertising 广告
2007/12/21
The Department of Art and Design at the University of Chester is housed in a modern custom built facility, recently updated with new equipment, that is part of the Chester Campus.This expertise is key...