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EFFECTS OF AN EXTREME ENDURANCE RACE ON ENERGY BALANCE AND BODY COMPOSITION - A CASE STUDY
Extreme endurance cycling
2015/3/18
The aim of this case study was to examine energy expenditure (EE) in one cyclist during an extreme
endurance cycling race – the “XXAlps 2004” (2,272 km distance and 55,455 m altitude) which was
co...
‘Sponsorship in the Trenches’：Case Study Evidence of Its Legitimate Place in the Promotional Mix
Legitimate Place sponsorship investments Promotional Mix
2009/9/3
An important theme in sponsorship literature involves its definition and its place in marketing theory. With regards to the latter, differing opinion exists as to whether sponsorship is a subset of ad...