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An application of means-end theory to analyze the college selection process of female athletes at an NCAA division II university
female athletes Means-End Theory college selection process
2009/9/3
While considerable academic attention has been given to the college selection process of student athletes, it has typically relied strictly on survey responses to determine the relative importance of ...
Investigating Demographic and Attitude Characteristics of Recreational Skiers：An Application of Behavioral Segmentation
Recreational Skiers Behavioral Segmentation Attitude Characteristics
2009/9/2
The objective of this study was to investigate the most important constraints facing recreational skiers, and profile recreational skiers according to their levels of participation and demographic cha...