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Virtual peer pressure works just as well as the real thing
Virtual peer pressure works real thing
2016/9/12
Peer pressure is a proven social motivator, and seeing a friend or colleague succeed at a task can boost individual effort. Researchers at the New York University Tandon School of Engineering probed t...
Peer Pressure Plays Major Role in Environmental Behavior
Peer Pressure Environmental Behavior
2009/7/14
People are more likely to enroll in conservation programs if their neighbors do--a tendency that should be exploited when it comes to protecting the environment, according to results of a new study.