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What Lies behind the Concept of Customer Relationship Management? Discussing the Essence of CRM through a Phenomenological Approach
customer relationship management (CRM) organizational strategy information and communication
2009/9/25
Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM imp...
Essence of Shared Vision: Empirical Investigation
vision components shared vision vision guiding motivation and empowerment
2009/9/23
Employees sharing a leader's vision and using it to gude their daily operations is regarded as critical to visionary leadership. However, little empirical research has been conducted into this relati...