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搜索结果: 1-9 共查到管理学 New Product Development相关记录9条 . 查询时间(0.097 秒)
The purpose of this paper is to describe a case study in portfolio management and new product development in an automotive company in Brazil. Empirical data was obtained by a number of sources mostly ...
This paper discusses a proposal of structuring of a new product development (NPD) process in a small company producing veterinary medicines. The purpose of this new structure is to enhance the company...
The objective of this paper is to analyze the impact of virtual simulation use on Product Development Process (PDP). A comparative analysis was made between PDP “Traditional Model”(a name used specifi...
The high level of competitiveness, awareness of consumers's rights, increasingly demanding work environments, technical approach of competitive products, entrepreneur coalitions, technology transfers...
Developing products consists of a process that involves knowledge and various functional areas and presents a high degree of complexity and iteration in its execution. It is characterized by an intens...
It is essential for small, entrepreneurial firms with limited resources to adopt very efficient and effective new product development practices. This paper introduces a system called Emogram that ca...
The marketing concept states that firms who first determine and then satisfy customer needs should realize superior performance. Market orientation (MO) operationalizes the marketing concept and i...
The relationships between organizational climate variables and the three components of market orientation are tested to investigate if the findings published by Jaworski and Kohli (1993) are confi...
The paper presents a case study of the new product development that created in Brazil the Ecobrisa-EB20, a product licensed by Greenpeace, due its positive environmental sustainability compared to t...

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