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近日,中山大学管理学院吴记副教授应邀作题为“Psychological Targeting in Marketing”的线上学术报告。讲座由山大管理学院市场营销系赵海川副教授主持,学院百余师生参与了此次会议。吴记副教授同大家分享了他近期发表在顶级期刊MISQ上的一篇论文,这项研究聚焦于采用大数据和文本挖掘方法识别消费者的调节焦点。吴记副教授指出,人们的心理特征可以从他们的数字足迹中准确地预测出来,...
Managing psychological ownership can have positive attitudinal and behavioural effects, promote organisational effectiveness and support talent retention.
Human resource practices influence the psychological contract between employee and employer and, ultimately, organisational performance.
Orientation: The impact of the current skills shortage and demands for retaining talented and skilled staff in a rapidly changing careers context and the consequences for employee loyalty, morale and ...
This research study was conducted to empirically examine the levels of education on the relationships between psychological traits and entrepreneurial orientations. The sample was comprised of use...
Increasingly, scholars have been calling for new employment policies and benefit delivery systems that are more in sync with our modern economy and employment relationships. This article explores t...
Despite Lewin’s identification of the importance of context in behavioral research over 70 years ago, leadership psychology tended to ignore the context. Only in the past 10 years has context been mor...
Literature has argued the importance of individual differences in influencing the effects of impact of these variables on studies related to downsizing in which the psychological contract has been b...
Responding to literature's call for a cross-cultural research on contents of psychological contract, the aim of this paper is to identify organizational obligations that are valued by employees in I...
Workplace bullying is increasingly recognised as a significant threat to the psychological well-being of employees in a wide range of industries. While the common image of bullying involves an an...
This article explores the extent, nature and limitations of performance appraisals, and the subsequent influence that these issues may have on the psychological contract of inpatriate managers in a se...
This paper mainly studies on the relationships between the contents of staff psychological contract, job satisfaction level and occupation satisfaction level by surveying, combining research methods o...
This study examines several relationships between psychological empowerment and job satisfaction of temporary and part-time nonstandard workers. Data were collected from undergraduate students em...
We examine here employee commitment to the organization as an outcome variable of the psychological contract, generally defined as the employee°Os perception of whatwill be received from the emplo...
Although much has been written about how to set up learning organizations, there is a paucity of research on understanding employees’ willingness to learn or contribute knowledge in such activities, a...

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