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Does the Success of Information Systems Really Matters to Firm Performance?
Information System Success Firm Performance Service Science
2013/2/23
Many failed listed-enterprises had strong information capabilities and resources; however such advantage did not help these enterprises survive during the economy difficult times. Previous research of...
Bid Optimization for Internet Graphical Ad Auction Systems via Special Ordered Sets
Optimization Advertising Electronic Business
2013/2/23
This paper describes an optimization model for setting bid levels for certain types of advertisements on web pages. This model is non-convex, but we are able to obtain optimal or near-optimal solution...