搜索结果: 1-1 共查到“工商管理 flexible”相关记录1条 . 查询时间(0.017 秒)
The Flexible Substitution Logit:Uncovering Category Expansion and Share Impacts of Marketing Instruments
Decision Choices and Conditions Forecasting and Prediction Investment Brands and Branding
2015/4/24
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essentia...