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Opportunities and Challenges in Using Online Preference Data for Vehicle Pricing: A Case Study at General Motors
Opportunities Challenges Online Preference Data Vehicle Pricing General Motors
2015/7/6
Developed by General Motors (GM), the Auto Choice Advisor web site (http://www. autochoiceadvisor.com) recommends vehicles to consumers based on their requirements and budget constraints. Through the ...
Interdependent Preference Models as a Theory of Intentions
Theory of Intentions Interdependent Preference Models
2014/3/18
We provide a preference framework for situations in which \intentions matter." A
behavioral type describes the individual's observable characteristics and the individual's
personality. We deˉne a ca...
"I Like It, But How Do I Know if It's Any Good?": Quality and Preference in Wine Consumption
Quality and Preference Wine Consumption
2010/1/15
This study explored the relationship between quality perceptions and preferences in the context of wine consumption. Interviews and ‘focus tastings’ were used to elicit information from Australian win...
"I Like It, But How Do I Know if It's Any Good?": Quality and Preference in Wine Consumption
quality perceptions preferences wine consumption
2011/6/9
This study explored the relationship between quality perceptions
and preferences in the context of wine consumption. Interviews and
‘focus tastings’ were used to elicit information from Australian w...